PHOTOS
Detour (Live Session)
Ceremony (Live Session)
“This debut album from Toronto's Snowday finds the aptly-named duo trading in the sort of chilled-out electronic production and sound-artistry that summons Tycho, Boards of Canada and Bonobo as reference points.”
“Flushed with bouncing layers of bell-like chords and textured percussion ... Landing far away from the club side of electronic production, the track is a meditative composition, one which effortlessly floats bubbling electronics, airy vocal samples, and gliding synths in and out of its fluid run.”
"Supremely Laid Back."
"Their use of traditional worldly instruments is unique and subtly powerful, merging seamlessly with atmospheric synths all awash in reverb and delays. Their music is textured and ethereal yet grounded in groovy dub/downtempo sensibility. Spacious, cinematic and emotional they are evocative in sound and presence."
"One of the brilliant aspects of Evoke is the use of negative space. It is heard primarily in the title track though it appears at certain points throughout the other songs as well. The ability to shape the music by the lack of sound is difficult and easily misinterpreted, but these are not issues for Snowday. Let the experimentation continue."
"Simply blissful."
"Discovering this live performance of Snowday was akin to the first time I ever heard Nils Frahm or Brian Eno’s Music for Airports. Take that classical drive, that compositional perfection and layer over top of it a sense of modernity and movement. Dive in deep. Get lost on your way. Brighten your skies. Dampen your darkness. Ever wonder what it’s like to hear something truly remarkable beyond the humdrum and monotony of the pop radio station at work or in your car? That is everything Snowday offers. A relevance and report that just begs two open ears and neurons firing at full."
"Everything on Snowday's debut, from its name and artwork all the way down to the self-recorded samples, is carefully crafted and deliberate. From the first strings on synth-heavy opener The Seventh String to the plucky guitar arrangement of closer All in Due Time, these boys know what they're doing. As We Travel is an impressive release, showing an assuredness rarely found on a debut. Snowday have managed to craft a new brand of pastoral ambient electronic music."
"Snowday's self-released debut album, As We Travel, is a beautiful collection of instrumental ambient electronic music that makes for a great chillout companion that plays equally well as background music. But for their live set, longtime friends Cam Sloan and Chad Skinner made sure to bring the dynamism and bewitch the audience into fully delving into their world. With the help of drummer Tait Rowsell, the music took on a whole other dimension, making the album's instrumentation come alive."
"The album As We Travel is a work of delicate beauty that, for the most part, gives a sonic portrayal of our coldest season. Despite being primarily electronic, there is a true organic feel in its evocation of the elements, such as wind, rain, ice and snow, as well our place within those elements."
"Creating a true soundscape without pretension or inane loops and hooks, Snowday proves time and time again that they're ready to take you away. Ready to hijack your consciousness for a time. Steal away your thoughts."
"Like the title of their forthcoming album, Snowday creates sparse and atmospheric music. The mix and production of A Quiet Winter moves a globe between the poles, turning the planet clockwise, and then counter—stirring up the measured metrics of night, day, and everything affected in the song’s soft polar melt. Watts’ voice disappears into the blizzard blind that Skinner and Sloan stir in a compound synthesis of acoustic and emulated patterns of wintry weather for wear—all year round."
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Toronto chillout electronic duo Snowday came upon the inspiration for the project in an unlikely source – a ukulele they picked up in Madrid, Spain while travelling Europe together. Without a studio to record in while on the road, Cam Sloan and Chad Skinner found a new creative spark in going back to basics and jamming with small acoustic instruments they collected throughout their travels. This new found appreciation for acoustic textures and live playing greatly coloured the material they recorded once they returned home, which ended up becoming Snowday's first songs.
“Snowday's self-released debut album, As We Travel, is a beautiful collection of instrumental ambient electronic music that makes for a great chillout companion ... But for their live set, long-time friends Cam Sloan and Chad Skinner make sure to bring the dynamism and bewitch the audience into fully delving into their world. With the help of drummer Tait Rowsell, the music takes on a whole other dimension, making the album's instrumentation come alive.” -Exclaim!
As We Travel was released in November 2014, and received critical acclaim from top media outlets including XLR8R, Exclaim, Mxdwn, and premiered exclusively via Hype Machine.
Booking
Cam Sloan
Artist Manager & Producer, Snowday
bookings@snowdaymusic.ca
1.647.633.4096
Publicity
Allison Deleo
Marketing & Publicity, Hybridity Music
alli@hybriditymusic.com